Just a Double-Tap away
“Don’t wait for an opportunity, create it”
And a serial procrastinator quoting that, is BIG. But the thing is, when you know that
something is right for you, you just need to dive head-first into it, and if you are truly
passionate about it, it’s never going to feel like work that you need to put off.
This realization struck me after I saw myself procrastinating for everything, from school
work to going to bed to even getting myself a glass of water from the kitchen, but there
was one thing that I didn’t delay, something I held a deep-rooted passion for. This
‘something’ came into my life sooner than I even realized.
At the age of 12, I offered to help my mother run her brand’s Instagram account purely
as an excuse to be allowed to use Instagram myself, little did I know that this would
introduce me to a vast and exceptionally intriguing Digital World which I would instantly
fall in love with. In the following years, my screen-time on Instagram sky-rocketed, my
fingers had scrolled miles and my mindset had completely changed. On the surface the
usage of such media seems like a recreational exercise to pass time, but when I saw
Social Media help my mother’s company prosper, I knew that spreading awareness
through Digital Media can be revolutionary.
To say I completely immersed myself into Digital Marketing after this, is an
understatement.
Impactful Ads that brands used to showcase their creativity slowly started outnumbering
the memes on my feed, and the only E-Mails I actually began to open were the ones
sent by Swiggy and Zomato because I never truly appreciated how much they
psychologically affected us earlier(OK, slight exaggeration). From courses, to guides
from the greatest digital marketing experts, to internships and freelancing, I was eager
to learn the ins and outs of this line of work so I could take this up in the future.
Around came the pandemic and the importance of being online reached its peak, I
wanted to put everything I had learnt into action and actually help make a difference by
aiding small business growth in these tough economic conditions. But questions like
“Have you learnt everything yet?”, “You’re just a teenager are you experienced
enough?” and “Will people hand over an important aspect of their business to a kid?”
began to make me hesitant.
Yet, a strong believer in the saying “ You don’t need to be great to start, you need to
start to be great” I pre-poned my plans for the FUTURE to my plans for NOW. After
countless late nights up learning, accidentally reformatting my entire website, having 30
of my Facebook Accounts disabled (no jokes) and finding the most talented people to
collaborate with, I finally did it. I launched “ClickedMedia” A full-service Digital Marketing
Agency that provides affordable Digital Experiences to maximize the digital visibility of
small businesses. My life began to revolve around editorial calendars, progressive
digital figures, higher search engine rankings and aesthetic grids, it was thrilling.
Today, it’s been three months since the birth of the idea that motivates me to learn more
and more. I now collaborate with large-scale marketing agencies, have expanded my
team, and work with 10 brands. These brands that I work with and new people I have
made connections with, play a huge role in my life. While the knowledge that
hardworking entrepreneurs trust me, a teenager, to market their businesses has
boosted my confidence in my abilities immensely.
From endless scrolling through Instagram to becoming a Digital Marketer, this
experience has taught me that it is never too early to begin, your goal is right in front of
you, it’s just about being the person who goes for it. There’ll be apprehensions, there’ll
be a hundred different reasons not to work towards it, and making your dreams work will
be effort. But just deciding to pursue them brings you one step closer to reality.
It just takes one spark to light that fire inside you, so take the plunge, and if you’re
passionate, you’ll be successful.
~Ryka Mehra
